The Humane League UK is looking for a Digital Marketing Coordinator to drive impactful change for animal welfare through strategic digital marketing efforts.

The position:

This role focuses on managing our digital marketing efforts to grow and engage our supporter base. The successful candidate will be responsible for managing paid social activities and ad campaigns across platforms such as Meta and Google. You will also oversee our website’s content management and SEO, contributing to our mission by driving impactful, data-informed decisions.

This role reports to the Digital Communications Manager and will play a key role in shaping and delivering our digital communications strategy.

If you would like find out more about the role you can watch a recording of our webinar here.

Hours:

This is a part time position of 22.5 hours per week (0.6 FTE), worked between Monday and Friday over a minimum of three days, with the working pattern to be agreed.

From 1st July 2024 we are piloting a four day working week across the whole of the UK organisation. This pilot is planned to run for 12 months, at which point a decision will be made by our Board of Trustees as to whether this will become permanent. Success of the trial relies on the organisation being able to achieve the same or improved level of impact in four working days as five, with staff experiencing either the same or improved levels of wellbeing.

During the four-day week pilot, this position will remain at 22.5 hours per week, worked between Monday and Thursday over a minimum of three days, with the working pattern to be agreed. With the organisation's full-time hours changed to 30 from 37.5 during the four-day week pilot, this role will be 0.75 FTE during the trial, with the salary increased accordingly to £26,903.

This will constitute a temporary change to the successful candidate's contractual terms. If a return to a five-day week is decided, the FTE and salary will revert to 0.6 and the equivalent pro rata amount of £21,523. In the event that THL UK considers before the end of the trial period that the trial is having an adverse operational impact, we reserve the right to bring the trial to end on one month’s notice.

Salary:

• Starting salary of £21,523 (£35,870 FTE) or £23,676 (£39,458 FTE) with Inner London Weighting, increasing to £26,904 or £29,594 with Inner London Weighting during the four-day week pilot.
• For more information about the Digital Marketing Coordinator salary please click here.

Who you are:

The ideal candidate is passionate about digital engagement, enjoys diving into performance metrics, and has a strong desire to make a positive impact for animals.

As a self-starter, you will have the ability to manage your work independently and collaborate effectively across teams. Your technical skills include a good working knowledge of HTML. You thrive in a fast-paced environment, enjoy working both independently and as part of a team, and can manage multiple tasks efficiently.

Primary Responsibilities:

• Create, launch, and manage ad campaigns on Meta and other platforms including YouTube and LinkedIn to grow and engage our supporter base.

• Collaborate with our Digital Communications and Engagement Coordinator to ensure our action and acquisition driving pages on our CRM, Engaging Networks, are integrated into our website.

• Measure impact and performance of ad campaigns through detailed analytics, ensuring optimisations are made for maximum effectiveness.

• Manage and optimise our Google Grant account, ensuring compliance and performance.

• Oversee website content management, including writing and uploading blogs and creating or updating web pages.

• Measure and report on website traffic, audience behaviour, and engagement metrics.

• Develop and implement SEO strategies to improve website visibility and search rankings and optimise conversions.

• Collaborate with internal teams to ensure our digital marketing efforts align with organisational goals.

• Update the wider team on digital marketing progress and insights.

• Participate in team meetings including note-taking and facilitation.

• Attend in-person workshops several times a year.

• Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement.

• Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level.

• Perform any other duties assigned by the Digital Communications Manager or Head of Communications.

Essential Skills and Experience:

• Demonstrated experience in setting up and reporting on paid ads on Meta and Google.

• Proficiency with website analytics tools, particularly Google Analytics 4 (GA4).

• Solid knowledge of SEO and a good working knowledge of HTML.

• Familiarity with website user experience (UX) principles.

Desirable Skills and Experience

• Experience with customer relationship management (CRM) systems.

• Experience with content management systems (CMS).

• Copywriting skills.

• Understanding of web content accessibility guidelines (WCAG).

• Experience working with Google Grants.

• Awareness of the evolving digital landscape and emerging digital trends.

• Familiarity with Looker Studio and Google Search Console.

• Experience with YouTube ads.

Key Competencies

• Creative: You can develop innovative plans for growing our digital presence.

• Data-driven: You can interpret data and use analytics to inform your decisions and optimise digital campaigns.

• Organised: You excel at managing your time and multiple tasks in a structured, results-oriented way.

• Team player: You work well with colleagues from various teams, contributing your skills to achieve shared goals.

• Communication: You can effectively convey information and ideas in both written and verbal formats.